FIRST DAY
Tuesday · November 26th 2019

University of Valencia · Centre Cultural La Nau

Final Program

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The language of this workshop will be English

8:30-9:00 h.
Welcome
Welcome of participants and registration
8:30-9:00 h.
9:00-9:15 h.
Opening
Opening welcoming speech by Elisa Salvador, Professor at ESSCA School of Management, Paris, France
9:00-9:15 h.
9:15-11:15 h.
First Session, part I
“Scientific Research on Cultural Festivals: State of the Art and New Avenues of Research” Chair: Elisa Salvador, Professor at ESSCA School of Management Paris, France.
9:15-11:15 h.
9:15-9:45
Amy Whitaker (New York University, USA), Keith Garde (President/CEO PKA Management, Inc., USA), Yiying Lu (Featured Artist of Inaugural Vivid Sydney light Festival), David Thomson (Director of Integration, VERSES.io, spatial web contracting platform; Founder, Artlery).
“Cultural Festivals in the Age of Blockchain: A New Economic and Social Model for Festival Support and Community Engagement”.
9:15-9:45
9:45-10:15
Carmen Pérez-Cabañero (University of Valencia, Spain), Walesska Schlesinger (University of Valencia, Spain), Amparo Cervera-Taulet (University of Valencia, Spain).
“Quality of The Service Experience in a European Reggae Festival at a Small Destination: Place Attachment and other Behavioural Outcomes”
9:45-10:15
10:15-10:45
Yesim Tonga Uriarte (IMT School for Advanced Studies Lucca, Italy), Robert DeFillippi (Sawyer Business School, Suffolk University, USA), Tiziano Antognozzi (IMT School for Advanced Studies Lucca, Italy), Maria Luisa Catoni (IMT School for Advanced Studies Lucca, Italy).
“Temporary Organizing in the Face of Technological and Institutional Changes: Organizational Challenges and Communication Strategies of Festival Exhibitors”
10:15-10:45
10:45-11:15
Sidonie Naulin (Sciences Po Grenoble – Pacte, Grenoble, France).
“International Food Festivals and the Making of a World Gastronomic Scene”
10:45-11:15
11:15-11:45 h.
Coffee break
11:15-11:45 h.
11:45-13:45 h.
Second Session, part II
“Scientific Research on Cultural Festivals: a focus on Music Festivals in the Digital Age”
Chair: Rosa Isusi-Fagoaga, Professor at Institute of Creativity and Educational Innovations, University of Valencia, Spain
11:45-13:45 h.
11:45-12:15
Martijn Mulder (Erasmus University Rotterdam, The Netherlands), Erik Hitters (Erasmus University Rotterdam, The Netherlands).
“Dancing on a tight rope. Risk and trust in the live music industry”.
11:45-12:15
12:15-12:45
Tubillejas-Andrés, Berta (University of Valencia, Spain), Haydee Calderón García (University of Valencia, Spain), Amparo Cervera-Taulet (University of Valencia, Spain).
“Social e-servicescape analysis in a cultural Festival for audience development: an application for the Granada music and dance Festival”.
12:15-12:45
12:45-13:15
Ina Kahle (Leuphana University Lüneburg, Germany).
“Resonance on Music Festivals”.
12:45-13:15
13:15-13:45
Ana Maria Botella-Nicolas (University of Valencia Spain), Rosa Isusi-Fagoaga (University of Valencia, Spain), Elena Castro-Martinez (Ingenio, CSIC-UPV, Universitat Politècnica de Valencia, Spain).
“Educational programs in music Festivals in Spain: new challenges and audiences for early music in the digital revolution times”.
13:15-13:45
13:45-14:00 h.
Q&A
13:45-14:00 h.
14:00-15:00 h.
Lunch buffet and networking
14:00-15:00 h.
15:00-17:00 H.
Third Sessions, Paralell Session III.1
“Cultural Festivals’ Organization and Management: case-study analysis at international level”
Chair: Ana Botella-Nicolàs, University of Valencia, Spain.
15:00-17:00 H.
15:00-15:20
Laëtitia Kulyk (University of Jyväskylä, Finland), Panagiotis Stamatopoulos (National and Kapodistrian University of Athens, Greece).
“Digital Expansion of Festivals – Opportunities and Challenges. The Specific Case of “Petit Plan” in Greece”
15:00-15:20
15:20-15:40
Keiko Kawamata (Aoyama Gakuin University,Shibuyaku, Tokyo, Japan), Norio Tajima (Takushoku University, Tokyo, Japan), Toshihiko Miura (Chuo University, Tokyo, Japan), Shoetsuro Nakagawa (Seijo University, Tokyo, Japan).
“The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the Japan Expo (Paris, France) and World Cosplay Summit (Nagoya, Japan)”
15:20-15:40
15:40-16:00
Ulugbek Kamaletdinov (Director of the Republican Center for Entrepreneurial Principles, Tashkent, Republic of Uzbekistan).,
“Digital symbiosis: opportunities for popularization of Uzbek Festivals”
15:40-16:00
16:00-16:20
Luis F. Aguado (Pontificia Universidad Javeriana Cali, Colombia), Alexei Arbona (Pontificia Universidad Javeriana Cali, Colombia), Luis Palma (Universidad de Sevilla, Spain), Jesús Heredia (Universidad de Sevilla, Spain), Sebastián López (Pontificia Universidad Javeriana Cali, Colombia).
“How to measure intangible cultural heritage value? The case of Petronio Álvarez Pacific Music Festival in Colombia”
16:00-16:20
16:20 -16:40
Elisa Salvador (ESSCA School of Management, France), Elena Castro-Martinez (INGENIO, CSIC-UPV, Universitat Politècnica de València, Spain), Pierre-Jean Benghozi (I3-CRG, Ecole Polytechnique, CNRS, Université Paris-Saclay, France and GSEM, Geneva University, Switzerland).
“What role, economic model and benefits for Festivals in the digital age? An international cross comparison analysis in the audiovisual and publishing industries”
16:20 -16:40
16:40-17:00 h.
Q&A
16:40-17:00 h.
15:00-17:00 H.
Third Session, Parallel Session III.2
“Value and Impacts of Cultural Festivals at local and regional level: some examples at international level”.
Chair: Jean-Paul Simon, JPS Public Policy Consulting, Seville, Spain
15:00-17:00 H.
15:00-15:20
Mervi Luonila (Center for Cultural Policy Research, Cupore, Helsinki, Finland), Ari Kurlin (Center for Cultural Policy Research, Cupore, Helsinki, Finland), Sari Karttunen (Center for Cultural Policy Research, Cupore, Helsinki, Finland).
“The value of networked creative productions: case Finnish Festivals”
15:00-15:20
15:20-15:40
Severino Salvemini (Bocconi University, Milan, Italy), Costanza Sartoris (Ca’ Foscari University of Venice, Italy), Arianna Riccardi (Bocconi University, Milan, Italy).
“Social and Economic Impacts of Jazz Festivals over the Territory. A Research based on 19 Jazz Festivals in Italy”
15:20-15:40
15:40-16:00
Brandão, Amélia (Universidade do Porto, Portugal), Gadekar, Mahesh (Universidade do Porto, Portugal), Matilde Ribeirinho (Universidade do Porto, Portugal).
“Brand naming sponsorship: impact on music festivalgoers’ purchase intentions”
15:40-16:00
16:00-16:20
María Devesa-Fernandez (Universidad de Valladolid, Segovia, Spain), Ana Roitvan-Nemirovsky (Festival Internacional de Títeres de Segovia, Spain).
“Beyond economic effects: the cultural and social impact of arts Festivals”
16:00-16:20
16:20 -16:40
Anis Gnichi (University of Sousse, Institute of Advanced Business Studies, Sousse, Tunisy).
“Key components of Festival digital governance mechanisms”
16:20 -16:40
17:00-17:15 h.
Closing
Closing of the first day of the Workshop by Professor Elisa Salvador
17:00-17:15 h.
17:30-18:30 h.
Cultural
Cultural tour through the old town of Valencia (offered to participants).
17:30-18:30 h.
20:00-21:30 h.
Dinner
Dinner · Tapas (in the old city center of Valencia, a special price has been arranged for the Workshop participants)


20:00-21:30 h.